Monday, November 16, 2009
Saturday, November 14, 2009
history of wrigley source :http://www.wrigley.com/global/about-us/heritage-timeline.aspx
1891
William Wrigley Jr. came to Chicago in the spring of 1891. He was 29 years old, had $32 in his pocket, and possessed unlimited energy and great talent as a salesman. He started out selling soap. As an extra incentive to merchants to carry Wrigley's soap, he offered them free baking powder. When baking powder proved to be more popular than soap, he switched to the baking powder business. One day, Mr. Wrigley got the idea to offer merchants free chewing gum with each can of baking powder.
1893
Juicy Fruit, the oldest brand in the Wrigley family, was launched just a few months ahead of Wrigley's Spearmint. Juicy Fruit has gone on to become the number one fruit gum brand in the United States and is the number one chewing gum with kids. Juicy Fruit can be found across the globe in countries including Canada, Germany, Thailand, Malaysia, China and Hong Kong. Wrigley's Spearmint was also an overwhelming success. Now, more than 100 years later, Wrigley's Spearmint is sold across the Americas, Europe and Asia.
1910
As the popularity of Wrigley's gum spread, the company began to expand manufacturing to support its brands' growth. The first factory established outside the United States was in Canada. It was followed by expansion into Australia (1915), Great Britain (1927) and New Zealand (1939). Wrigley continued expanding and now maintains 19 production facilities in: Australia, Canada, China, France, Great Britain, India, Kenya, Philippines, Poland, Russia, Spain, Taiwan and the United States.
1912
Chocolate manufacturer Clarence Crane invented Life Savers as a 'summer candy' that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. Wrigley purchased the Life Savers brand in 2005 from Kraft.
1914
Doublemint was launched in the U.S. in 1914 and has been enjoyed by generations of consumers worldwide. Today, the classic Doublemint flavor lasts longer than ever, and is joined by Doublemint Twins Mints in two mild but refreshing mint flavors. Doublemint is one of the largest selling gum brands in the world.
1920
A symbol of Chicago featured in countless articles, books, films, and television programs, the Wrigley Building and its distinctive towers are an architectural favorite among Chicago's residents and visitors. William Wrigley Jr., who wanted an impressive headquarters for his successful chewing gum company, was the first to build an office tower on the north side of the Chicago River. With completion of the Wrigley Building in 1924, he pioneered development of North Michigan Avenue, which has become Chicago's "Magnificent Mile".
1944
During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that people expected, the company took Wrigley's Spearmint®, Doublemint® and Juicy Fruit® off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. During its absence from the market, Philip Wrigley made sure the Wrigley brands stayed on the mind of consumers by running the "Remember this Wrapper" ad campaign.
1946
After the end of World War II, Wrigley was again able to purchase the high-quality ingredients used in its established brands. Wrigley's Spearmint® came back on the market in 1946. Juicy Fruit® followed later that same year, and Doublemint® reappeared in 1947. Though these brands had not been sold in the United States for two years, they quickly regained and then exceeded their pre-war popularity.
1961
When William Wrigley succeeded his father, Philip, as president and CEO in 1961, he established a strategic direction of geographic expansion. During his 38-year tenure at the helm of the Wrigley Company, production facilities sprouted up in nine new countries and Wrigley brands became known worldwide. Quality Wrigley brands can now be found in more than 180 countries.
1974
On June 26, 1974, at a Marsh Supermarket in Troy, Ohio, a 10-pack of Wrigley's Juicy Fruit was run through a hand-made laser scanner. The register rang up the sale - 67 cents. With that, a new, computerized era in supermarket shopping began. Since that first pack of gum, the ubiquitous black and white bar codes have helped track the sales of billions of items and speed many millions of shoppers on their way through the checkout line.
1975
Freedent was introduced in 1975 as the first non-stick alternative in chewing gum. Available in a variety of great-tasting flavors, the non-stick formula of Freedent is great for people who have dental work. Freedent is sold in its traditional stick format in countries including the United States, Germany, New Zealand and France, and is offered in a popular pellet format in Canada.
1984
In the late 70s and early 80s, sugar-free gums entered the U.S. market, but what they all lacked was the great taste that consumers wanted. When Wrigley introduced Extra, its first sugar-free gum in the United States, consumers found the long-lasting flavor they were looking for and within five years Extra became the #1 selling brand of sugar-free gum. Extra is available in seven long-lasting flavors in the U.S., as well as a variety of distinctive flavors, specifically tailored to local tastes, in geographies including Australia, Canada, China, Germany, Hong Kong, New Zealand and Taiwan.
1994
With a name and taste all its own, Winterfresh created an "icy cool" craze when it was released in the United States. Its unique and stylish advertising has helped make it a popular chewing gum among U.S. teens. In addition to being a past sponsor of the extreme sports X-Games competition, the Winterfresh Network was launched in September 2002 encouraging teens to videotape, record for the radio, or design a print ad that, if chosen, is featured in Winterfresh commercials.
1999
With its crunchy coating and intense flavors, Wrigley's Eclipse gum is perfect for providing chewing satisfaction and fresh breath. Since its launch, Eclipse has become one of the top three sugar-free gums in the U.S., and is also popular "down under" in Australia. Its sister product, Excel®, brings powerful flavors to Canadian consumers.
2000
In a cross-continent launch, Airwaves Honey & Lemon was introduced simultaneously across 18 different markets in Europe. In addition to its original Honey & Lemon, Airwaves comes in Menthol Eucalyptus, Blackcurrant with Vitamin C, Spicy Cocktail®, Ginger Orange and Cherry Menthol. Airwaves continue to expand its presence from Ireland in the west to China in the east.
2001
Already a top selling brand across Europe, the launch of Orbit in the U.S. was a huge success. The great taste, fun flavors and slick packaging of Orbit have made it a consumer favorite. The cheeky ads of Orbit featuring Vanessa, the British spokesperson of Orbit, demonstrate how Orbit keeps your mouth feeling clean and fabulous - in the worst of situations.
2003
In 2003, Wrigley diversified its product portfolio into candies with the launch of Orbit Drops, a sugar-free dental candy in over a dozen countries including Austria, the Czech Republic, Croatia, Greece, Hungary, Israel, Russia and Slovenia. Building on the established success of Orbit® sugar-free gum in Europe, these candies offer dental benefits in the form of a hard candy.
2003
Long a favorite with kids, the Hubba Bubba brand expanded around the world in 2003 and now includes Hubba Bubba® Bubble Tape®, Hubba Bubba Mix and Match® and the newest offering, Hubba Bubba Max®. These great-tasting bubble gums come in a variety of flavors and formats popular with kids around the globe.
2005
With a design that supports creativity and collaboration, the Wrigley Global Innovation Center (GIC) is a critical part of accelerating the Wrigley vision. Located in Chicago, Illinois, the GIC incorporates best practices to provide a state-of-the-art facility that stimulates innovation in products, packaging and processes. From the latest technology and flexible workspace to the Winter Garden, the GIC is a global resource to support Wrigley's future development.
2006
A long-time champion of the oral health benefits of gum chewing, Wrigley formed the Wrigley Science Institute in 2006 to study other potential benefits of chewing. The first organization of its kind to study the benefits of gum, the WSI is investigating the effects of gum chewing on weight management, stress relief, and concentration, as well as oral health.
2007
5 gum, an innovative new gum designed to "Stimulate Your Senses®," made its US debut in 2007. The gum delivers long-lasting flavor along with a different invigorating sensation from each of its flavors. The gum is sold in a slick 15-stick envelope package, a first for the gum category. 5 gum was rolled out with a fully integrated marketing campaign including cinematic TV commercials portraying "What it feels like to chew 5 Gum."
2008
Wrigley becomes a Chicago, Illinois-headquartered subsidiary of Mars, Incorporated, a $27-billion, family-owned company that produces some of the world’s leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.
Led by Bill Wrigley, Jr., Chairman, and Duke Petrovich, President, Wrigley operates as a separate business segment, alongside the existing Mars business units of Chocolate, Pet Care, Food, Drinks and Symbioscience.
As part of the transaction, Mars transfers to the Wrigley subsidiary its global non-chocolate confectionery sugar brands that include Skittles®, Starburst®, Tunes®, Lockets®, Rondo®, Kenman®, Skwinkles® and Lucas® brands, as well as production facilities in Scoresby, Australia; Porici, Czech Republic; and Monterrey, Mexico.
William Wrigley Jr. came to Chicago in the spring of 1891. He was 29 years old, had $32 in his pocket, and possessed unlimited energy and great talent as a salesman. He started out selling soap. As an extra incentive to merchants to carry Wrigley's soap, he offered them free baking powder. When baking powder proved to be more popular than soap, he switched to the baking powder business. One day, Mr. Wrigley got the idea to offer merchants free chewing gum with each can of baking powder.
1893
Juicy Fruit, the oldest brand in the Wrigley family, was launched just a few months ahead of Wrigley's Spearmint. Juicy Fruit has gone on to become the number one fruit gum brand in the United States and is the number one chewing gum with kids. Juicy Fruit can be found across the globe in countries including Canada, Germany, Thailand, Malaysia, China and Hong Kong. Wrigley's Spearmint was also an overwhelming success. Now, more than 100 years later, Wrigley's Spearmint is sold across the Americas, Europe and Asia.
1910
As the popularity of Wrigley's gum spread, the company began to expand manufacturing to support its brands' growth. The first factory established outside the United States was in Canada. It was followed by expansion into Australia (1915), Great Britain (1927) and New Zealand (1939). Wrigley continued expanding and now maintains 19 production facilities in: Australia, Canada, China, France, Great Britain, India, Kenya, Philippines, Poland, Russia, Spain, Taiwan and the United States.
1912
Chocolate manufacturer Clarence Crane invented Life Savers as a 'summer candy' that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. Wrigley purchased the Life Savers brand in 2005 from Kraft.
1914
Doublemint was launched in the U.S. in 1914 and has been enjoyed by generations of consumers worldwide. Today, the classic Doublemint flavor lasts longer than ever, and is joined by Doublemint Twins Mints in two mild but refreshing mint flavors. Doublemint is one of the largest selling gum brands in the world.
1920
A symbol of Chicago featured in countless articles, books, films, and television programs, the Wrigley Building and its distinctive towers are an architectural favorite among Chicago's residents and visitors. William Wrigley Jr., who wanted an impressive headquarters for his successful chewing gum company, was the first to build an office tower on the north side of the Chicago River. With completion of the Wrigley Building in 1924, he pioneered development of North Michigan Avenue, which has become Chicago's "Magnificent Mile".
1944
During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that people expected, the company took Wrigley's Spearmint®, Doublemint® and Juicy Fruit® off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. During its absence from the market, Philip Wrigley made sure the Wrigley brands stayed on the mind of consumers by running the "Remember this Wrapper" ad campaign.
1946
After the end of World War II, Wrigley was again able to purchase the high-quality ingredients used in its established brands. Wrigley's Spearmint® came back on the market in 1946. Juicy Fruit® followed later that same year, and Doublemint® reappeared in 1947. Though these brands had not been sold in the United States for two years, they quickly regained and then exceeded their pre-war popularity.
1961
When William Wrigley succeeded his father, Philip, as president and CEO in 1961, he established a strategic direction of geographic expansion. During his 38-year tenure at the helm of the Wrigley Company, production facilities sprouted up in nine new countries and Wrigley brands became known worldwide. Quality Wrigley brands can now be found in more than 180 countries.
1974
On June 26, 1974, at a Marsh Supermarket in Troy, Ohio, a 10-pack of Wrigley's Juicy Fruit was run through a hand-made laser scanner. The register rang up the sale - 67 cents. With that, a new, computerized era in supermarket shopping began. Since that first pack of gum, the ubiquitous black and white bar codes have helped track the sales of billions of items and speed many millions of shoppers on their way through the checkout line.
1975
Freedent was introduced in 1975 as the first non-stick alternative in chewing gum. Available in a variety of great-tasting flavors, the non-stick formula of Freedent is great for people who have dental work. Freedent is sold in its traditional stick format in countries including the United States, Germany, New Zealand and France, and is offered in a popular pellet format in Canada.
1984
In the late 70s and early 80s, sugar-free gums entered the U.S. market, but what they all lacked was the great taste that consumers wanted. When Wrigley introduced Extra, its first sugar-free gum in the United States, consumers found the long-lasting flavor they were looking for and within five years Extra became the #1 selling brand of sugar-free gum. Extra is available in seven long-lasting flavors in the U.S., as well as a variety of distinctive flavors, specifically tailored to local tastes, in geographies including Australia, Canada, China, Germany, Hong Kong, New Zealand and Taiwan.
1994
With a name and taste all its own, Winterfresh created an "icy cool" craze when it was released in the United States. Its unique and stylish advertising has helped make it a popular chewing gum among U.S. teens. In addition to being a past sponsor of the extreme sports X-Games competition, the Winterfresh Network was launched in September 2002 encouraging teens to videotape, record for the radio, or design a print ad that, if chosen, is featured in Winterfresh commercials.
1999
With its crunchy coating and intense flavors, Wrigley's Eclipse gum is perfect for providing chewing satisfaction and fresh breath. Since its launch, Eclipse has become one of the top three sugar-free gums in the U.S., and is also popular "down under" in Australia. Its sister product, Excel®, brings powerful flavors to Canadian consumers.
2000
In a cross-continent launch, Airwaves Honey & Lemon was introduced simultaneously across 18 different markets in Europe. In addition to its original Honey & Lemon, Airwaves comes in Menthol Eucalyptus, Blackcurrant with Vitamin C, Spicy Cocktail®, Ginger Orange and Cherry Menthol. Airwaves continue to expand its presence from Ireland in the west to China in the east.
2001
Already a top selling brand across Europe, the launch of Orbit in the U.S. was a huge success. The great taste, fun flavors and slick packaging of Orbit have made it a consumer favorite. The cheeky ads of Orbit featuring Vanessa, the British spokesperson of Orbit, demonstrate how Orbit keeps your mouth feeling clean and fabulous - in the worst of situations.
2003
In 2003, Wrigley diversified its product portfolio into candies with the launch of Orbit Drops, a sugar-free dental candy in over a dozen countries including Austria, the Czech Republic, Croatia, Greece, Hungary, Israel, Russia and Slovenia. Building on the established success of Orbit® sugar-free gum in Europe, these candies offer dental benefits in the form of a hard candy.
2003
Long a favorite with kids, the Hubba Bubba brand expanded around the world in 2003 and now includes Hubba Bubba® Bubble Tape®, Hubba Bubba Mix and Match® and the newest offering, Hubba Bubba Max®. These great-tasting bubble gums come in a variety of flavors and formats popular with kids around the globe.
2005
With a design that supports creativity and collaboration, the Wrigley Global Innovation Center (GIC) is a critical part of accelerating the Wrigley vision. Located in Chicago, Illinois, the GIC incorporates best practices to provide a state-of-the-art facility that stimulates innovation in products, packaging and processes. From the latest technology and flexible workspace to the Winter Garden, the GIC is a global resource to support Wrigley's future development.
2006
A long-time champion of the oral health benefits of gum chewing, Wrigley formed the Wrigley Science Institute in 2006 to study other potential benefits of chewing. The first organization of its kind to study the benefits of gum, the WSI is investigating the effects of gum chewing on weight management, stress relief, and concentration, as well as oral health.
2007
5 gum, an innovative new gum designed to "Stimulate Your Senses®," made its US debut in 2007. The gum delivers long-lasting flavor along with a different invigorating sensation from each of its flavors. The gum is sold in a slick 15-stick envelope package, a first for the gum category. 5 gum was rolled out with a fully integrated marketing campaign including cinematic TV commercials portraying "What it feels like to chew 5 Gum."
2008
Wrigley becomes a Chicago, Illinois-headquartered subsidiary of Mars, Incorporated, a $27-billion, family-owned company that produces some of the world’s leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.
Led by Bill Wrigley, Jr., Chairman, and Duke Petrovich, President, Wrigley operates as a separate business segment, alongside the existing Mars business units of Chocolate, Pet Care, Food, Drinks and Symbioscience.
As part of the transaction, Mars transfers to the Wrigley subsidiary its global non-chocolate confectionery sugar brands that include Skittles®, Starburst®, Tunes®, Lockets®, Rondo®, Kenman®, Skwinkles® and Lucas® brands, as well as production facilities in Scoresby, Australia; Porici, Czech Republic; and Monterrey, Mexico.
Friday, November 13, 2009
5 gum is a sugar free chewing gum manufactured by the wrigley company. in 2007 it was released on the u.s market. The brand started with 3 flavours cobalt, rain and flare there ad campaign contained the famous moto's " stimulate your senses " and " how it feels to chew 5 gum ". in 2008 they released two new flavours elixir and lush. in 2009 they released a further two flavours solstice and zing. In late 2009 5 gum released the first three flavours in ireland the uk, europe and australia. two of the flavours names changed though rain is called electro and flare is called pulse.
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